Farmer Bros. Co. is a leading manufacturer, wholesaler and distributor of a variety of high quality coffee products and a distributor of tea and culinary products to food service establishments and retailers nationwide. Our customers include restaurants, hotels, casinos, offices, quick service restaurants ("QSR's"), convenience stores, healthcare facilities and other foodservice providers, as well as private brand retailers in the QSR, grocery, drugstore, restaurant, convenience store, and independent coffee house channels.
Our mission is to "sell great coffee, tea and culinary products and provide superior service—one customer at a time." We reach our customers in two ways: through our nationwide Direct-Store-Delivery ("DSD") network of approximately 470 delivery routes, 111 branch warehouses and five distribution centers, and by using the distribution channels of our national retail and institutional customers.
To meet our customers' needs we carry approximately 2,700 products (excluding private label) including roasted coffee, liquid coffee, coffee related products such as coffee filters, sugar and creamers, assorted teas, cappuccino, cocoa, spices, gelatins and puddings, soup, salad dressings, pancake and biscuit mixes, and jellies and preserves. Approximately 50% of our total sales is from roasted coffee products.
We purchase, roast and package coffee at our Portland, Oregon; and Houston, Texas plants. We distribute to our branches nationwide from the Torrance, Houston and Portland plants, and from our distribution centers in Oklahoma, Illinois and New Jersey.
We differentiate ourselves in the marketplace through our customer service model. We offer value added services including beverage equipment service, menu solutions, wherein we recommend products, how these products are prepared in the kitchen and presented on the menu, and hassle-free inventory and product procurement management to our foodservice customers. These services are conducted primarily in person through Regional Sales Representatives, or RSR’s, who develop personal relationships with chefs, restaurant owners and food buyers at their drop off locations. We also provide comprehensive coffee programs, including private brand development, green coffee procurement, category management, and supply chain management to our national retail customers.
We manufacture and distribute products under our own brands, as well as under private labels on behalf of certain customers. Our branded products are sold primarily into the foodservice channel, and are comprised of both national and regional brands. National foodservice brands include Farmer Brothers®, The Artisan Collection by Farmer Brothers™, Superior®, Metropolitan™ and Island Medley Iced Tea®. Regional foodservice and retail brands include Cain's®, Ireland® and McGarvey®.