John Moore
John Moore was named president and chief executive officer of Farmer Brothers in January 2024. Before being named as the company’s CEO, he served as its head of coffee, where he was responsible for Farmer Brother’s green coffee procurement, research and development, coffee excellence, roasting and manufacturing, and coffee sustainability initiatives. Mr. Moore also currently serves as a director on the company’s board.
Mr. Moore has more than 30 years of experience in the coffee industry and has worked directly in every stage of the coffee value chain at both a national and international level. Prior to joining Farmer Brothers in May 2023, Mr. Moore served as the CEO for Vassilaros Coffee from 2018 to 2023. Earlier in his career, Mr. Moore was the senior trader and general manager at Volcafe Specialty Coffee, the CEO and managing partner of FAL Coffee Inc. and the vice president of sales and marketing at Octavio Inc., dba Dallis Coffee.
He has also founded and led several businesses, including Jolly Roger Imports, ELIXIR Cocktail & Espresso Bar and the German expansion of New York Gourmet GmbH & Co. Mr. Moore is a Certified Q grader and Cup of Excellence head judge.